Tátil, a Brazil-based design agency, has created a miraculous, multi-sensory logo for the Rio 2016 Paralympic Games. The logo, which was designed in full 3D, offers a whole new level of accessibility, as it can be interpreted by absolutely anyone, regardless of a disability.

While it may not be practical for every brand to implement a 3D version of their logo, this step speaks volumes to the way brand identity can be lost among the blind. After seeing this, I can’t find a reason why major brands wouldn’t be very interested in the idea of illuminating themselves to members of the population that cannot perceive their visual identity, especially now with this precedence in place.

Rio 2016 Multisensory Paralympic Brand from Tátil Design de Ideias on Vimeo.