9 Brands That Will Pique Your @Pinterest, via Likeable Media
via likeable.com
More recognition for our client, the High Point Market, for their tremendously successful Style Spotters Promotion that premiered this past fall.
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Wednesday, January 11, 2012
What’s the Hype? Brands on Pinterest
Pinterest has been dominating tech and social media news as of late, arguably making it the breakout “next social media thing” of the new year. For those who aren’t familiar, Pinterest is a way to create moodboards of ideas, items you love, and things that inspire you. It’s also one of the fastest growing social properties for brands and consumers alike on the internet. Pinterest lets you engage with design-minded consumers, run Pinterest campaigns, and generate site traffic.
How to use it:
Pinterest “Pin it to Win it” contests generally utilize Facebook to share the rules and winners, and in some cases contestants need to submit a link to their pinboard on Facebook for consideration. Pinboard entries should include hashtags and/or @mentions of the brand to ensure virality. Winners tend to be chosen either by the contest sponsor or by popularity, i.e. how many likes, comments, and repins it gets. Influential winners can be added to a shared pinboard – a highly valued prize.
Some great brands and campaigns on Pinterest include:
Real Simple - Pinterest drives more traffic than Facebook for Real Simple. Real Simple plans to integrate Pinterest more deeply into RealSimple.com, starting with ‘Pin it’ buttons on the website, which make it easier for fans to pin product images. Any image pinned from a site links directly back, a potential source of revenue.
Nordstrom - Nordstrom uses Pinterest to see what trends and styles the community likes based on engagement – likes, comments, and repins.
Seahawks -The Seahawks’ Pinterest contest requires users to start a Seahawks themed pinboard for a chance at winning 12 prizes. Contestents’ pin boards must include their tagged #favoriteseahawk, #FavoriteSeahawksPhoto, and #musthavegamedaygear. The rules and prizing were managed through a Facebook tab.
Lands’ End – In their “Pin It to Win It” Pinterest contest, ten fashionistas won $250 gift cards to Lands’ End Canvas by creating pinboards re-pinning their favorite Lands’ End Canvas products from Lands’ End pinboards.
High Point Market – High Point Market recruited home fashion trendsetters to capture images of their favorite finds as they walk the High Point Market, listing the exhibitor name and showroom number with the photo. The trendsetters also present the exhibitor with a sign that highlights the Style Spotter’s name and a QR code and URL for the Pinterest board. Everyone can vote or comment on their favorite pinboards and the most popular pinboard wins that Style Spotter a free trip to the next High Point Market.
Gilt Home - Gilt Home uses Pinterest to introduce their audience to in-house industry experts, promote contests and events, and share pinboards with design influencers on creative ways to decorate your home, which allows cross pollination of readership. (client)
Other great Pinterest boards to check out: Klout, Cabot Cheese, Bergdorf Goodman, Whole Foods,Williams-Sonoma, BHLDN, Feterie, Etsy, VandM, Rue, Lonny, and Nina Garcia.
Written by Andrea Hofer, senior account executive, banyanbranch.com
Pinterest is a great platform, and we're happy to see our client, the High Point Market, achieve recognition for the tremendous trend-themed, Pinterest-hosted promotion they premiered during their Fall show.
Posted by Scott Williams 
Friday, June 3, 2011
From Presentation to Conversation: Smart Brands in the Connected Age
Now that everything is connected to everything – all the time – how can your brand stay in sync with its audiences?
According to Tim Leberecht of Design Mind, the Connected Age requires “smart brands” - “self-organized systems with built-in feedback mechanisms and the ability to constantly reorganize themselves in order to adapt to their ever-changing environment.”
Okay, great, but what does that mean? Here, I think, is Leberecht’s key point: You have to shift “from a linear, static, and robust model of planning and executing … to a more fluid, non-linear, agile, and distributed approach that allows knowledge … to quickly flow through” your network.
It’s about strategizing on the move, learning and doing in real time – sometimes at the same time. It’s about knowing that your audience is now a part of your brand, not some separate entity; and engaging your partners in dialogues, so the other guy can’t slip in and grab their attention while you’re jabbering on about how great you are.
In the Connected Age, marketing isn’t about presentation. It’s about conversation.
via: frog design: Smart Brands In The Connected Age
